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Play of the Day - Big Bear in the Big Apple

In one of the most bizarre instances of viral marketing, a yogurt company uses a bear on the loose to get you to try their product. Somehow it all makes sense.

Look! For today's Play of the Day a bear is on the loose in New York City. Makes you want some yogurt doesn't it? No. Well, somehow this viral campaign tries to achieve that. Give them credit for being creative, but what do you think? A little too "wild"?

Got a video you want to submit for Play of the Day? Send it over to ABC 50's Facebook page!
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