Price Chopper/ Market 32 AdvantEdge rewards can now help pay student loans


NEW YORK (WWTI) — Price Chopper/ Market 32 has expanded its AdvantEdge Rewards Program beyond food and fuel.

The Northeastern supermark chain announced on Tuesday that in addition to food and fuel, its AvantEdge Rewards will now allow customers to use earned rewards to support local schools, pay off students loans and donate to charitable.

In addition, members will also have the opportunity to purchase kitchen products and enter periodic sweepstakes.

“Price Chopper Supermarkets/Market 32 is laser-focused on fulfilling the needs and desires of our customers at every point of engagement,” stated Price Chopper Supermarket/ Market 32 Group Vice President of Marketing Glen Bradley.

According to Price Chopper/ Market 32, the expansion was launched on a new platform, which will add a mobile-based personalized experience to the rewards. Customers will continue to earn a point for every dollar spent shopping in stores and online.

“We understand that all shoppers are different, so we created a variety of options to engage and reward more customers,” added Bradley. “And because we know our customers appreciate the convenience of accessing and redeeming points whenever and wherever they like, we made the experience fully mobile.”

The Price Chopper/ Market 32 AdvantEdge Rewards Program was first launched in 2006.

The latest expansion was formed in partnership with tcc, a world-wide provider of rewards programs for supermarkets.

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.