Nike launches sneaker subscription service for kids


(CNN) – Nike is launching a sneaker subscription service for kids.

The footwear company announced the debut of the Nike Adventure Club on Monday.

The program gives parents three options to buy shoes for their kids.

Four pairs of sneakers a year for $20 a month, $30 a month for six pairs, and $50 a month for up to 12 pairs of shoes.

The Nike Adventure Club is targeting parents in rural areas and suburbs where they might not have time to travel to a store.

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