‘We’re for Water’ campaign launches in Los Angeles

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From Green Right Now Reports

The U.S. Environmental Protection Agency’s WaterSense program is partnering with American Water, the nation’s largest publicly traded water services provider, to launch the national “We’re for Water” campaign that will coincide with peak water use season in many parts of America.

American Water said the campaign will begin today in Los Angeles with two families in Baldwin Hills competing against each other to see who can save the most water by checking for leaks, twisting on faucet aerators and replacing inefficient fixtures with WaterSense labeled ones. Zeke and Nigeria James and their children (Alana, 6, and Reina, 3) and Michael and Ellen Walls and their children (Michael, Jr., 27 and Ashley, 24) reviewed the EPA’s WaterSense website and made changes in their everyday lives to reduce their water usage.

WaterSense partner American Water monitored the two families’ water use over the course of one week and compared it to their usage during a previous week this summer.

The We’re for Water campaign is a national effort to educate consumers about water-saving behaviors and WaterSense labeled products. The campaign encourages consumers to adopt simple changes at home to start saving water.

WaterSense is a partnership program sponsored by the U.S. EPA with the goal of protecting the future of the nation’s water supply by promoting and enhancing the market for water-efficient products and services. There are currently 525 WaterSense labeled toilets, more than 1,800 labeled faucets and faucet accessories, 74 labeled showerheads, and more than 900 WaterSense irrigation partners.

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